Friday, July 9, 2010

Teaser : Herbert Matter

Documentaries on designers. You didn’t use to see them all that much, did you?

THE VISUAL LANGUAGE OF HERBERT MATTER is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer's designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.                                                                                  


Matter was well known for his Swiss travel posters, covers for design and architecture magazines and the documenting of his contemporaries, people like Willem De Kooning, Jackson Pollock, Alberto Giacometti and Alexander Calder.

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The documentary, directed by Reto Caduff, has plenty of never-seen-before footage, personal photography and interviews with people like Steven Heller, Massimo Vignelli, Robert Frank and Elaine Lustig Cohen. Here’s a little appetizer…



“The visual Language of Herbert Matter” is scheduled for the summer of 2010. Check out this site for more info.

(Found via Graphic Hug)

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