I saw this video on a Monday morning and even then I couldn’t be fooled by it… Sure, it’s probably a nice typeface, but was it absolutely necessary to jump on board of the “letterpress-revival” just to pretend to be (here comes the magic word) “authentic”. Ooooh, we are so “authentic”. Look at us!
Please.
I’m getting a bit tired of “authentic”. Can’t somebody claim to be fake for a change?
The video was made by Build. The typeface created by Dalton Maag. The letterpress run by paekakarikipress.
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