Thursday, April 21, 2011

Nokia Pure Typeface Video

 

Magical Snap - 2011.04.11 10.36 - 005

 

I saw this video on a Monday morning and even then I couldn’t be fooled by it… Sure, it’s probably a nice typeface, but was it absolutely necessary to jump on board of the “letterpress-revival” just to pretend to be (here comes the magic word)  “authentic”. Ooooh, we are so “authentic”. Look at us!

Please.

 

Magical Snap - 2011.04.11 10.37 - 007

Magical Snap - 2011.04.11 10.50 - 009

Magical Snap - 2011.04.11 10.50 - 010

Magical Snap - 2011.04.11 10.51 - 011

Magical Snap - 2011.04.11 10.42 - 008

 

I’m getting a bit tired of “authentic”. Can’t somebody claim to be fake for a change?

 

The video was made by Build. The typeface created by Dalton Maag. The letterpress run by paekakarikipress.

(Found via Fubiz)

Related Posts Plugin for WordPress, Blogger...